Industry · 04
Travel & Leisure
Demand, experience and revenue—
run as one AI-native machine
Airlines, hospitality and operators moving from pricing systems and CRM journeys to AI-native demand, distribution and experience.
WHERE THE LIFT IS
AI is the new revenue management.
Brands that win travellers this decade are the ones that connect demand, distribution, experience and revenue into a single AI-native machine—not four disconnected stacks.
+150bps
RevPAR / yield uplift
+15%
ancillary attach
90 d
to first scaled deployment
How we work
Where the value lives in Demand, experience and revenue
01
Demand & distribution
AI inside forecasting, channel mix and pricing—connected to the experience the customer actually receives.
02
Experience & loyalty
Personalisation, advice and recovery—built so loyalty members feel seen, not surveilled.
03
Revenue management
AI inside yield, ancillary and packaging—under the commercial team's hands, not a vendor black box.
SIGNALS
What is moving in Demand, experience and revenue, this quarter
updated continuously by the Institute
Agentic trip planning
What changes when AI agents book on a traveller's behalf.
READ NOTE →
Yield management 2030
Patterns that beat dynamic pricing alone.
READ NOTE →
Personalisation under AI Act
Limits and openings for travel personalisation.
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Loyalty as a P&L
AI's role in turning programmes into operating profit.
READ NOTE →
BEGIN HERE
A 90-day Acceleration, shaped to this sector
From kick-off to scaled, measured AI delivery in one quarter.